Case Acceptance Mastery Course | 11-12 September 2026 | London Secure Your Place
◆ In-Person Event London 2026

Case Acceptance Mastery Course

Two Days of High-Impact Frameworks, Strategy and Execution

11-12 September 2026
Woburn House Conference Centre, London
Dr Jassar El Jabouri
Dr Jassar El Jabouri Host
Dr Tony Matheny
Dr Tony Matheny Guest Speaker
Jose Bermejo MBA
Jose Bermejo MBA Guest Speaker
📍
Woburn House, London Tavistock Square • 11-12 September 2026
⚡ Spaces are strictly limited - apply early to secure your place
2
Intensive Days
3
World-Class Speakers
£30k+
Monthly Revenue Target
London
Premium Venue

Transform How You Present and Close Treatment Plans

Two days of proven, ethical frameworks designed to help you increase case acceptance, grow your revenue, and lead your practice with confidence.

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The D.E.N.T.I.S.T Framework

Master the ethical, step-by-step process for presenting treatment plans that patients say yes to, without pressure or awkwardness.

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The 4 Archetypes of Patients

Understand how different patients process risk and make decisions. Learn to adapt your language to each patient type for dramatically higher acceptance.

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Business Growth Systems

Implement proven frameworks to scale from associate to practice leader, crossing the Identity Threshold from clinician to CEO.

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Leadership and Clinical Authority

Build the confidence, authority and team culture that makes patients trust your recommendations and your team execute at the highest level.

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Advanced Communication Mastery

Emotional intelligence, non-verbal communication, handling charged objections, and maintaining authority with empathy in the surgery.

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Coaching and Mindset

Work with a Master Certified Coach to overcome the psychological blocks, stress, self-doubt, and limiting beliefs that prevent peak performance.

Meet Your Speakers

Three of the most respected names in dental business, coaching, and case acceptance - brought together exclusively for this event.

Dr Tony Matheny

Dr Tony Matheny

Guest Speaker
Leading Expert in Case Acceptance
  • Leading expert in ethical dental case acceptance, increased his own case acceptance 300% above the national average
  • Founder of Doctor Sales Academy and Dental Phone Mastery, online training programmes for dentists and teams
  • 3-times published author; latest book: Pleasant Persistence: Your Key to Sales Success
  • Ziglar Legacy Certified Speaker and Coach, trained in professional sales and applied it to dentistry in a non-pushy, ethical way
  • Provides both online coaching and in-office training to dental practices across the US and internationally
Dr Jassar El Jabouri

Dr Jassar El Jabouri

Host
Dentistry Mastered
  • Top 0.01% income earner in dentistry, MBA-qualified with 20+ years of practice-building experience
  • Led and managed 100+ dental teams across his career
  • Founder of Dentistry Mastered, helping associate dentists scale from £10k to £30k+ monthly income using proven business frameworks
  • Dental coach and mentor specialising in business systems, leadership and revenue growth
  • Host of this flagship event, bringing together the world's best dental business minds under one roof
Jose Bermejo MBA

Jose Bermejo MBA

Guest Speaker
Strategic Growth Expert
  • Business coach, speaker and human performance researcher with 15+ years advising executives and practice owners
  • Trained at IESE, Harvard and MIT business schools
  • Creator of the 4 Archetypes Framework, a behavioural model that decodes how patients process risk to increase case acceptance
  • Creator of the CEO Advantage Assessment, a diagnostic showing practice owners exactly where they stand on the journey from clinician to business leader
  • Specialises in guiding dentists across the Identity Threshold, the critical transition from clinical practitioner to dental practice CEO

Two Days of High-Impact Learning

Every session is designed to give you immediately actionable tools, not theory. You leave with a complete system ready to implement.

1
The D.E.N.T.I.S.T Framework
Friday 11th September 2026
9:00 - 9:25
Opening Address
Dr Jassar El Jabouri frames case acceptance as a leadership skill and ethical growth lever.
9:25 - 12:30
The D.E.N.T.I.S.T Framework (Parts 1 and 2)
Tony Matheny delivers the complete ethical case acceptance system covering wants, needs, problem identification, non-technical explanations, and investment presentation.
12:30 - 1:00
Clinical Authority Integration
Dr Jassar El Jabouri links structured sales to professional leadership and treatment mix strategy.
1:00 - 2:00
Fork Buffet Lunch
Catered lunch provided. Time to connect with fellow delegates and speakers.
2:00 - 4:30
The D.E.N.T.I.S.T Framework (Parts 3 and 4)
Closing questions, real vs false objection handling, thorough follow-up systems, and commitment language.
4:30 - 5:00
Panel Discussion and Live Case Scenarios
Tony Matheny and Dr Jassar El Jabouri work through real-world scenarios with the room.
2
Psychology, Behaviour and Human Dynamics
Saturday 12th September 2026
9:00 - 9:20
Opening Integration
Dr Jassar El Jabouri recaps Day 1 and positions psychology as the multiplier of process.
9:20 - 10:30
The 4 Archetypes of Patients
Jose Bermejo covers decision-making styles, adapting language to patient psychology, and reducing friction through behavioural alignment.
10:45 - 4:15
Advanced Communication and Behavioural Mastery
A full-day deep dive: emotional intelligence, non-verbal communication, influence without pressure, handling charged objections, confidence under pressure, leadership in the surgery, and team alignment.
1:00 - 2:00
Fork Buffet Lunch
Catered lunch provided on Day 2 as well.
4:15 - 4:40
Strategic Integration
Dr Jassar El Jabouri brings structure, psychology and behaviour into one cohesive clinical strategy.
4:40 - 5:00
Closing Q&A and Final Reflections
Open Q&A with all speakers and final takeaways to implement from Monday.

A Premium Setting for a Premium Event

Woburn House Conference Centre
Woburn House
Tavistock Square, London

Woburn House Conference Centre

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Central London - Bloomsbury

Woburn House sits at the north end of Tavistock Square in the heart of Bloomsbury, WC1H 9HQ. Euston Station is a 5-minute walk (Victoria & Northern lines, National Rail). Russell Square is 5 minutes (Piccadilly line). King's Cross & St Pancras are 10 minutes on foot, making it easy to reach from anywhere in the UK.

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Full Hospitality Included

Fork buffet lunch and refreshments provided on both days. No need to leave the building.

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Elite Networking Environment

A curated group of ambitious dental professionals. The connections you make here are as valuable as the content.

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World-Class Facilities

State-of-the-art AV, comfortable seating, and a professional conference environment befitting a flagship event.

Not Another CPD Day

This is a flagship event built around one goal: leaving with a complete, implementable system for case acceptance.

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World-Class Speakers

Three of the most respected names in dental business and case acceptance, brought together in one room for two days.

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Full Hospitality

Fork buffet lunch and refreshments on both days. Everything is taken care of so you can focus entirely on learning.

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Elite Networking

Connect with ambitious, like-minded dental professionals and industry leaders in a curated environment.

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Actionable Frameworks

Every session delivers proven, immediately usable systems, not theory. You leave ready to implement from Monday.

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Live Q&A Panels with All Speakers

Direct access to all speakers in an open panel. Ask the questions that matter most to your practice.

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CPD Certificate

Official certificate of attendance for your CPD records upon completion of both days.

◆ Spaces Are Limited

Secure Your Place at the
Case Acceptance Mastery Course

This is a flagship event with strictly limited spaces. Apply early to secure your place.

Standalone
Case Acceptance Mastery
Two days with Dr Tony Matheny, Jose Bermejo MBA, and Dr Jassar El Jabouri.
£1,250
per person - all-inclusive
  • Two full days of expert-led training
  • Fork buffet lunch and refreshments on both days
  • Live Q&A panels with all speakers
  • Course workbook and reference materials
  • CPD certificate (2 days)
  • Elite networking with fellow dental professionals
Secure Your Place

Secure Your Place at the Case Acceptance Mastery Course

Spaces are strictly limited. Book a call below and a member of our team will confirm your place and answer any questions.

Secure Your Place
Full hospitality, course materials and CPD certificate included
  • 2 full days of expert-led training
  • Fork buffet lunch and refreshments both days
  • Live Q&A panels with all speakers
  • Course workbook and reference materials
  • CPD certificate
  • Elite networking with fellow dental professionals